HUNTINGTON BEACH, Calif., Aug. 10, 2005 (PRIMEZONE) -- Both principals have extensive experience in the automotive aftermarket and greet this new endeavor with enthusiasm and excitement.

An American icon and motorsports legend, Shelby assumes the position of Board Chairman with Madden as President and CEO, and Pushea as Secretary/Treasurer. Hailed as 1959 "Sports Car Driver of the Year," Shelby sits on the top rung of the automotive legend's ladder. He is recognized the world over for his unprecedented achievements in the field of motorsports, and is probably the only person to have worked at a visible level with The Big Three automobile manufacturers. Recognition for his past accomplishments has come, in part, from being voted into a number of motorsports' Halls of Fame. This includes the prestigious "Automotive Hall of Fame," where he was the first inductee from the automotive performance industry.

"Initial projects," said Madden, "will be updated versions of the original GT500 wheels for the 2005/'06 Mustangs. These "Limited Edition Signature Series" wheels will be available through an exclusive automobile dealer network program."

Manufactured to the highest OEM standards, Carroll Shelby wheels will be available in three different finishes, in various sizes and offsets. Wheels are currently in production and are expected to debut and be available at the SEMA show to be held in Las Vegas, Nov. 1-4.