Three out of four women feel that following the recommended maintenance schedule for their car is either "extremely important" or "important," according to findings in a new study on vehicle maintenance and the female motorist published by the Automotive Aftermarket Industry Association (AAIA).
"Interestingly, while 78 percent of female motorists feel strongly about the importance of regular vehicle maintenance, only 68 percent actually follow the schedule closely," said Kathleen Schmatz, AAIA president and CEO. "This demonstrates the need for greater consumer education to counter the too common misperception that vehicles don't break down."
"Vehicle Maintenance & The Female Motorist" is an exclusive analysis of the attitudes and perceptions that drive women's behavior regarding vehicle maintenance and repair. The study provides two sets of analyses: one representing the entire population of female motorists and the other comparing and contrasting five sub-groups of female motorists. The sub-groups include: do-it-for-me (DIFM) Dealer, do-it-yourself (DIY) Diligent, DIFM Independent, DIFM Procrastinator and DIY Negligent.
Data and information featured in the study include:
- Perceived importance of regular maintenance
- Awareness of need for maintenance and repairs
- The decision-making process
- Maintenance and repair performed
- DIFM attitudes and behavior
- DIY attitudes and behavior
- Vehicle, driving and demographic profiles
