Women and men’s automotive information needs are different. Because of this NewCarBuyingGuide.com was established in 1996 to provide a female-friendly alternative to men’s automotive-enthusiast publications. It remains the oldest and largest, consumer automotive magazine for women worldwide. After nearly a decade in publication NewCarBuyingGuide.com reaches nearly 1.5 million readers annually - about 200,000 a month.
The site features regularly updated car reviews written by people who care about the same issues women do when it comes to their cars. There are new and used car buying guides and articles on every aspect of car shopping; advice on how to make car buying easy, and get a good deal without getting ripped off. The site also contains a myriad of articles about vehicle ownership, maintenance and safety. Other editorials cover domestic and foreign travel, car racing, RV travel, motorcycles, and news useful to female motorists.
The site offers a complete set car shopping tools: invoice pricing, price quotes from dealerships, crash test ratings, insurance and warranties. Readers who have little automotive experience can take advantage of a comprehensive -- and the first-available online -- automotive glossary. There are classified ads, recall lists, and live Internet chats with industry experts.
The most popular chat show is “Just Driven.” It is hosted by NewCarBuyingGuide.com editors, Sandra Kinsler and Brian Leshon, along with industry guests. The monthly show discusses new cars, car shopping experiences, accessories, consumer automotive technology, and the vehicles the editors have recently test-driven. “Just Driven” is aired on the first Tuesday of every month at 9:00 PM in the east, 6:00 PM in the west.
Another popular monthly chat show is "Maintenance Q & A". This show is aired on the third Thursday of every month at 9:00 PM in the east, and 6:00 PM in the west. Viewers ask questions about vehicle maintenance and service and, receive answers from ASE certified automotive technicians.
Women have been active automotive consumers for decades. In fact, half of all new car purchases are made by women, most whom get all of their shopping information online. Women also purchase two-thirds of all automotive maintenance services, controlling not just their own, but their entire family’s transportation budget. NewCarBuyingGuide.com is the only automotive publication worldwide catering to women, thus supplying them with the information they need to have successful and pleasant car buying, and ownership experiences.
Sandra Kinsler, and her business-partner/husband Brian Leshon, started NewCarBuyingGuide.com in 1996 in response to women’s need for comprehensive consumer automotive information. Kinsler has been the publication's Editor-in-Chief since its inception, and functions as the "voice" of NewCarBuyingGuide.com regularly appearing on television and radio programs. Leshon is the magazine’s publisher, and a world-renown automotive and racing journalist, and photographer. Together they bring elegance and simplicity to automotive subject matter making it interesting and accessible to everyone.
Every article and service on NewCarBuyingGuide.com is available to the readers free-of-charge.
