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True Experiences with Customers – A Case of Mistaken Identity

This is a quick story about a mistake that can quickly destroy any chance of making a sale. I approached a youngish looking man and a lady in the showroom. She was sitting in the driver's seat of a car and he was leaning into the car pointing our various features. Speaking without using my common sense I rushed up to the couple. "You must be helping your mother pick out a new car," I said with a grin. "This is my wife," he retorted. I quickly offered to get them a salesperson who could help them.