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Audi Overview

Audi logoAT A GLANCE

TECHNOLOGY: Aluminum space frame technology allows Audi to create cars that are easier to handle, maneuver and accelerate.

HISTORY: Founded in 1910 by August Horch, the Audi symbol’s four rings represent its early merger with three other German companies.

FAMOUS MODELS: TT, A4, A8, 100, S8.

KNOWN FOR: Cutting-edge technology, high-end comfort and bona fide luxury. Innovative German design

Few automobile manufacturers can claim a place among the top echelon of designers and innovators, and Audi is definitely one of them. Since being founded by August Horch in Germany in 1914, this automaker has enjoyed a consistently excellent reputation as a producer of luxury cars. Since being purchased by Volkswagen in 1964, Audi has maintained a prominent place in the American auto industry.

In 1980, Audi kicked things up a notch with the introduction of the Quattro at the Geneva Auto Show. That model has since been discontinued, but the all-wheel-drive technology that made it so fresh and exciting — especially as a sport coupe — continues to be an Audi mainstay to this day. Never before had the world seen a high performance vehicle with all wheel drive, and Audi never looked back.

One of the most remarkable things about Audi craftsmanship is the aluminum space frame technology that it uses across the board. This design makes Audi vehicles handle better and accelerate faster. When Audi’s exquisite interiors are thrown into the mix, it’s easy to see why this German brand has won over so many lifelong fans through the years.

In 1996, Audi underwent a major overhaul and launched new models like the A3 and the A4. Along with the Audi TT, these vehicles have become the flagships of the Audi name. Audi’s most luxurious car is the A8.