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Acura Overview

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AT A GLANCE

TECHNOLOGY: Vehicles feature satellite communication systems with real-time traffic, Super Handling All-Wheel Drive, and Variable Valve Timing and Lift Electronic Control.

HISTORY: The Acura brand was introduced in the U.S. as a separate luxury car division by Honda in 1986.

FAMOUS MODELS: Legend, NSX, MDX

KNOWN FOR: Consistently scoring high in J. D. Power’s quality and satisfaction surveys.

Since its debut in 1986 with just two vehicle models, Acura has grown into its niche as Honda’s luxury brand. Acura’s products are well-known for innovation, high performance, and meticulous craftsmanship. Acura’s Legend was the first luxury Japanese car in the U.S. market, and it was extremely effective in competition with existing European luxury cars.

Acura’s reputation for innovation was cemented in 1990 with the debut of the NSX, which offered an all-aluminum body and Acura’s Variable Valve Timing and Lift Electronic Control (VTEC).

The vehicles produced by Acura expand upon Honda’s technological innovation. The AcuraLink Real-Time Traffic and Weather, for example, shows weather conditions for any location and alerts the driver if a weather-related problem exists along the planned route.

Acura’s sophisticated driver aids such as automatic collision-mitigation braking, active cruise control, and blind-spot detection are now nearly standard on all models. In addition, the manufacturer’s Integrated Dynamics System (IDS) tailors the vehicle’s independent suspension to accommodate the driver’s preference for either a more sporting or a more comfortable ride.

In 2013, Acura’s focus on future vehicle designs will continue to combine power, performance, and style with a car that’s fun to drive.