Detroit, Michigan - In a move to link General Motors and its vehicle brands more closely, the company announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produced and sold in North America starting this month. GM vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac, Saab, Hummer and Saturn.

"The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them," said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and Marketing. "The name 'General Motors' speaks to people," he said. "It is a name people trust. We've been in business nearly 100 years and we're the global sales leader."

The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.