It may be the dog days of summer, but now dogs can hit the road in comfort and cleanliness. Today, the Best Friends Company launches their unique automotive accessories for dogs, including the NeatSeat(TM) and NeatSleep(TM), available online at www.bestfriendscompany.com .
U.S. pet ownership has been on the rise for a decade, with over 63 million pet owners. Seventy-one percent of them have a dog that is increasingly treated like a family member with high-end bedding, gourmet treats, professional grooming, and a growing pet industry catering to the rise in emotional attachments to animals.
Dogs are also increasingly going along for the ride ... despite the shedding hair, drool and muddy paws. Best Friends' NeatSeat(TM) and NeatSleep(TM) protect the inside of vehicles with an extraordinary stain and moisture resistant fabric that looks and feels like a fine suede. It won't stain, it actually repels liquids and bacteria, it's luxuriously soft and it fits great.
"The Best Friends Company was founded on simple principles ... do something we like based on what we know. We know cars ... we like dogs ... so we make creative automotive accessories for drivers and their dogs," said company founder Leslie Touma, whose pedigree includes a long background in the automotive interior industry.
The NeatSeat(TM) is also being sold in the July Gentlemen's Domain, an upscale catalog of products for men published by Frontgate and distributed to more than 750,000 households.
The NeatSeat(TM) comes in custom-fit sizes for the top-selling sport utility vehicles, as well as universal fits for all other SUVs (additional truck models will be available soon), which allow for seat belt usage in the rear seat.
The NeatSleep(TM) is a lightweight dog bed made with a three-inch foam base blanketed with thick polyfill made to feel like down. It's covered in the same extraordinary fabric as the NeatSeat(TM) and has available matching pillows.
The NeatSleep(TM) will fit in the back of an SUV, but, with a convenient carrying handle and special tie-down loops, can be used outside or in the home.
"We know we've tapped into a need among dog owners who appreciate something that works for them and their pets," Touma adds. "But that's what you'd expect from friends."
