Perhaps the worldwide financial crisis will turn out to be a good thing for Land Rover. Under Ford’s leadership, Land Rovers gained a reputation for guzzling gas. Ford sold both Jaguar and Land Rover to the up-and-coming Tata Motors of India for $2.3 billion in 2008. Like all the brands and former brands of the big three automakers, Land Rover stands poised to enter into a new era. Read more.