AT A GLANCE

TECHNOLOGY: The hybrid Escalade brings peace of mind to SUV lovers; intelligent cruise control and blind zone alerts make it easier to stay safe.

HISTORY: The Cadillac Automobile Company was born in 1902 and quickly gained a reputation as making the world’s most luxurious vehicles.

FAMOUS MODELS: Seville, Escalade, Eldorado

KNOWN FOR: The American luxury car answer to Germany’s Mercedes Benz and England’s Jaguar.

True American luxury

For decades, Cadillac, along with Chevrolet and Buick, has been one of GM’s core brands. Cadillac is the brand that says “luxury” like no other American-made car.

Despite a long and storied history, and despite being indelibly etched into the American imagination, Cadillac had lost some of its luster by the 1990s. After a dramatic reinvention, including the introduction of the exciting CTS sports sedan and popular Escalade luxury SUV, this American brand once again competes with the world’s best.

In 2013, Cadillac continues its focus on breaking luxury boundaries. This year, at two ends of the spectrum, Cadillac is putting its stamp on the market.

At the entry level, the ATS is designed to compete with the best cars from Europe and Japan. And at the high end, the XTS sets a new standard as Cadillac’s flagship model, including new technologies that raise the bar for highway comfort.

In short, the name “Cadillac” has conveyed luxury and style in a distinctly American way for decades. As GM rebounds, the Cadillac legacy will not just survive; rather, it will continue to set the trend for both American and foreign automakers looking to design classy luxury vehicles that would make anybody proud to own one.

It is, as the saying goes, becoming the Cadillac of automobiles once again.

2013 VEHICLES TO WATCH

ATS

The all-new 2013 Cadillac ATS compact luxury sports sedan is designed to challenge the world’s best premium cars.

XTS

The all-new XTS luxury sedan is the most technologically advanced production car in Cadillac’s history.

SRX

The SRX adds CUE, the in-vehicle user experience that incorporates touch-screen controls similar to the most popular mobile devices.