No where in the country is a truck such an important part of everyday life as in Texas; and no where are dealers so dependent on their truck sales. In fact, when the Texas lottery taped comments from their winners, just about all mentioned that one of their first purchases was a new pickup!

Five years ago, in response to suggestions from auto company executives, the Texas Automotive Writers Association invited all manufacturers to bring their products for inspection and evaluation -– the Texas Truck Rodeo was born, and has become an annual institution.

Sitting on top of the heap is the vehicle that best demonstrates the spirit and character of Texas. This is the most sought after award, and the toughness and capacity of the Dodge Durango impressed the jury, especially when matched with a wide variety of engines and a comfortable ride.

Working trucks are divided into two closely contested categories. The versatile Dodge Ram Quad Cab won the Large Pickup prize, while the best selling Ford Ranger demonstrated why in capturing the Small Pickup award.

During the history of the Truck Rodeo, sport utilities have multiplied and diversified to the point that this year it was appropriate to divide them into three classes, each won by a newcomer. Lincoln Navigator has drawn new buyers to the showrooms, and received the Large/Luxury Sport Utility honors. The Mercedes-Benz ML320 demonstrated that the Germans can also build trucks, and captured the Compact Sport Utility laurels. The Small Sport Utility class has been shaped by car-like all-wheelers, and the Honda CR-V led the challengers.