Nissan North America, Inc. today announced a starting Manufacturer's Suggested Retail Price (MSRP) of $33,300 for the 2004 Pathfinder Armada full-size sport utility vehicle (SUV), which goes on sale at Nissan dealers nationwide on October 1. The Pathfinder Armada features a 305-horsepower V8, class-leading* second row roominess, class-leading* 9,100 lb towing capacity, and other features that will establish segment-leading credibility.
The product launch will be supported by a comprehensive marketing campaign designed to communicate that Pathfinder Armada enables off-road adventures for the modern, active family.
Pricing
At $33,300 for a 2WD SE, the Nissan Pathfinder Armada offers a full-size SUV with V8 power, full-size interior space, unique safety features and more standard equipment than comparably priced competitors such as the Ford Expedition and Toyota Sequoia.
The new Pathfinder Armada will be offered in 3 trim levels: SE, SE Off-Road and LE models in both 2-wheel and 4-wheel drive. A number of optional packages are available to allow buyers to order vehicles to their exact needs and desires.
Full-Size, Light Duty SUV Class
The SE model, which will make up nearly a quarter of the overall mix, features a long list of standard equipment such as:
- A 5.6-liter V8 engine with 305 HP and 385 lb-ft of torque
- An electronically controlled 5-speed automatic transmission
- Engine speed-sensitive power-assisted rack-and-pinion steering
- 4-wheel disc brakes with Teves Anti-lock Braking System (ABS)
- Electronic Brake force Distribution (EBD) and Brake Assist (BA)
- Vehicle Dynamic Control (VDC) system with Traction Control
- Tire Pressure Monitor System (TPMS)
- Rear proximity-sensors
- Side curtain air bags with protection for all three rows
- Fold-flat 2nd and 3rd row seats
The 2WD SE Off-Road model is offered at $36,450, while the more luxurious 2WD LE model comes in at $37,800. Four-wheel drive increases the price by $2,800. (Full pricing sheet is attached.)
"We intend to be the value leader in this segment," said Mitch Davis, Pathfinder Armada marketing manager. "We're equipping Pathfinder Armadas to meet buyers' needs - financially and functionally - not to get low-price bragging rights."