DesignworksUSA, the California-based international strategic design consultancy owned by BMW Group, announced today that Verena C. Kloos has been named President of DesignworksUSA. In this position, she will oversee the company's day-to-day operations and strategic direction. She will report directly to Christopher E. Bangle, Director of BMW Group Design. Ms. Kloos succeeds Adrian van Hooydonk, who will oversee the smooth transition of Ms. Kloos as President. Mr. van Hooydonk will re-locate to Munich later this year to head the BMW automobile brand studio.
Previously, Ms. Kloos was the Head of DaimlerChrysler Advanced Design studio in Como, Italy. In this post, which she held since March of 2000, she was responsible for the design and development of advanced interior concepts for passenger cars of future Mercedes-Benz product lines.
In addition, she has held various senior management positions at DaimlerChrysler and senior design positions in other companies in the automotive industry.
She has extensive experience in the United States, having served as Design Director for Volkswagen in Simi Valley, California from 1991-1994.
A native of Wolfsburg, Germany, Verena Kloos earned a Bachelor of Design degree in the Industrial Design Studies program of the University of Fine Arts in Braunschweig.
DesignworksUSA
DesignworksUSA is a premier international design consultancy headquartered in Newbury Park, California with a branch office in Munich, Germany. Founded in 1972 by designer Charles Pelly, the company was acquired by the BMW Group in 1995, and covers four main areas: Product Development, Transportation Design, Automotive Design and Advanced Communication. With a deep understanding of future context, the DesignworksUSA studios bring the highest level of design creativity, diversity and quality to a broad but select range of premium products including cars, sports equipment, motorcycles, lifestyle products, trains, fashion, airplanes and high-technology devices. The firm translates consumer brand attitudes into strategic design visions and products, and credits its success to a unique cross-fertilization of ideas and disciplines as well as long-term immersion in specific design landscapes as individuals and as teams. Its website is http://www.designworksusa.com/.
