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Aprilia USA Debuts First

Woodstock, GA -- Exclusivity, thy name is Nera. Aprilia USA, importer and distributor of race-bred Italian Aprilia motorcycles and scooters is inviting the nation's most discriminating motorcycle aficionados to become part of an exclusive new global club by reserving an Aprilia RSV 1000 Nera -- one of just 200 handcrafted editions available around the world. This new limited edition super sportbike not only represents the highest technological evolution of the new-for-2004 Aprilia RSV series, it is also the first vehicle to debut under Aprilia's new Dream Series collection.

Each Dream Series limited edition machine is designed to combine the highest possible technical evolution within its product line with once-in-a-lifetime owner experiences and benefits. The Nera not only arrives standard with a full arsenal of design and engineering innovations, but such unique rewards as a trip to the 2004 Brazilian Grand Prix and private dinners with Aprilia's racing team and GP factory racers. The price for the RSV 1000 Nera is $40,000, and enthusiasts can order their edition exclusively online at

Exclusive Owner Experiences and Benefits

The Nera ownership experience starts the moment customers reserve their motorcycle. An assigned personal concierge from Aprilia's Noale, Italy world headquarters not only manages order through U.S. delivery, but assists with the fitment of limited custom-made Dainese leathers equipped with Titanium at key points of contact. Nera owners also receive the first edition of a new Aprilia helmet and Aprilia performance gloves, as well as an executive desk model of the bike. Other immediate benefits include a limited edition photo book celebrating the Aprilia tradition of performance, a certificate of ownership signed by company president Ivano Beggio, an exclusive video and a Dream Card used to access private services available only to Nera owners.

Being a member of the exclusive Nera owner's club also offers plenty of opportunities to share the camaraderie of Aprilia ownership with other aficionados. All 200 Nera owners will be invited to a Grand Prix race on their continent (or bordering continent where applicable) for a true behind the scenes look at the astonishing technical and performance environment of a modern GP paddock. U.S. customers will be flown to the 2004 Rio Grand Prix in Brazil scheduled for the weekend of July 31 at the famed Nelson Piquet circuit. Upon arrival, the Nera owner and guest will receive full accommodations and full paddock access, including team gear and passes. The owner and guest will be invited to join the team for dinners and a personal meeting with the GP pilots.

The unique benefits of ownership extend to Italy, where owners have access to privately escorted tours of the Noale offices, race shop, and the Scorze factory.

Pride of Ownership Begins with Superior Technology and Design

The 2004 RSV 1000 Nera takes the technical superiority of the new RSV 1000 Factory even further. Exclusive upgrades include full carbon bodywork, including the fuel cell, magnesium wheels, and hand-massaged cylinder heads, all of which contribute to creating the lightest, quickest and most confidence inspiring motorcycle in the world. The standard full race exhaust system is also guaranteed to stir the soul of the European motorcycle enthusiast, as well as bring the 137-bhp V990 Magnesium engine to peak performance. Other technical innovations, such as the air-runner intake, ultra-rigid frame and top-shelf Ohlins suspension components are complemented by the exclusive use of exotic materials.

About Aprilia USA

Aprilia is Europe's second largest motorcycle and scooter manufacturer. Founded in 1968 and headquartered in Noale, Italy -- just outside Venice -- the company is privately owned and has eight subsidiaries in key world markets. Aprilia USA is the company's U.S. importer and distributor. The subsidiary is headquartered in Woodstock, Georgia, just a few miles north of metro Atlanta. Aprilia USA's 120 dealerships offer a full line of performance motorcycles and scooters, as well as electric bicycles. For information on Aprilis complete model line, visit the company's website at