The number of vehicles on the roads of North America as of January 01, 2003, is estimated at 257.8 million units, of which 154 million units, or 59.7%, are passenger cars, and 103.8 million units, or 40.3% are commercial vehicles, a split which is dramaticaly different than any country or region in the world. This, of course, is due to ... Read More »
Organized Cars Help Drivers Keep Their Eyes on the Road
Of U.S. women who own or lease a car: 89 percent say being well organized in their car helps them keep their eyes on the road. 76 percent crave organization in their lives, especially 'on the go.' 60 percent of women ages 18-34 say it is a constant battle to keep their cars organized. Read More »
J.D. Power and Associates Reports Gas Mileage Concerns Influence SUV Shoppers
Concerns about gas mileage continue to influence new-vehicle shopping, particularly among consumers who consider purchasing SUVs, according to the 2004 J.D. Power and Associates Escaped Shopper Study(SM) released today. The study, which examines the reasons new-vehicle shoppers consider, but reject, a vehicle finds that approximately 15 percent of new-vehicle buyers reject a model due to its gas mileage. The concern ... Read More »
Study Tracks In-Market Buzz, Awareness, and Reaction to New Models
AutoVIBES, a monthly automotive omnibus study from Harris Interactive® and Kelley Blue Book Marketing Research tracking 34 new model launches, reports that four out of the top five most buzzworthy vehicles come out of Detroit’s domestic stable. For the third straight month, Chrysler’s all-new 300 claims the No.1 slot. Daimler-Chrysler hits another home run in July, with car-buyers ranking the ... Read More »
Two-Thirds of Parents Find the Family Vehicle to be One of the Best Places to Communicate with Children
Fifty-six percent of parents feel they are 'always on the go' -- 'Knowing how to discuss certain subjects,' 'being interrupted,' and 'finding time' are the top three obstacles parents face when attempting to have an important conversation with their children Read More »
Car Features And Designs That Impact Women Buyers
Frequently readers inquire as to what features have been designed for cars specifically to meet the needs of the woman driver. Many features have been implemented that impact women and it is a good start. However, there is room for improvement. Most of the changes made to cars to make them more functional and comfortable to women are modifications to existing systems -- not whole new features Read More »
Automotive Trivia
My kids are out of school for the summer. It got me to thinking that there can never be enough education. So, in the spirit of more and better education, this week I wanted to share some auto history and trivia to get you talking about some fun things you might not know. Have fun: Read More »
A Student Questions Why The Hummer H2 Is Popular
I am a high school senior at New Trier High School in Winnetka, IL and I'm currently attending a five week journalism program at Northwestern University's Medill School of Journalism. I am writing an article for the program that will appear in my high school paper this fall. The article is about the recent surge in the number of Hummers on the road since the release of the H2. Read More »