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Men Check Out Luxury Cars; Women Go For Practical

Men Check Out Luxury Cars; Women Go For Practical

According to Hitwise, women comprised 40 percent of visits to automotive Web sites for the four weeks ending  March 19, 2005. Though Automotive Web sites often are thought of as a man's domain, women are the majority to several sites delivering information about automotive finance, registration and vehicle insurance.

In contrast to women's preferences, men are more likely to visit online auctions, forums and enthusiast groups. For the four weeks ending March 19, 2005, men comprised more than 70 percent of visitors to three major auto auction sites, and males comprised 63 percent of the audience to eBay's auto-auction site...