Procter & Gamble introduces an easier and better way to care for a vehicle's finish with the Mr. Clean AutoDry(TM) Carwash system, a new technology designed specifically for automobiles that guarantees spot-free results with no hand drying.
The Mr. Clean AutoDry Carwash system combines proprietary polymer soap, a pure-rinse water filter that removes impurities from the final rinse and a hand-held sprayer that delivers the soap and filtered water without the need for a filthy bucket.
"Mr. Clean AutoDry Carwash is the product of four years of research and testing into what makes an automobile finish look great and last," said Bob Gilbreath, Mr. Clean brand manager. "SEMA is the intersection of automobiles and lifestyles, and we know the investment is bigger than dollars and cents."
Mr. Clean AutoDry Carwash cleans all external vehicle surfaces and eliminates the need for any hand drying. The promise of a spot-free result is backed with a one-year guarantee.
"Our research shows that consumers have a deep-seated hatred for water spots and swirl marks, two unfortunate byproducts of traditional at-home and away-from-home carwashes," said Alan Goldstein, research and development manager. "Mr. Clean AutoDry Carwash breaks that tradition."
Consumers can now wash a vehicle with a continuous flow of clean water and soap and follow it up with a filtered rinse that lets the automobile dry by itself without spots.
Mr. Clean AutoDry's proprietary soap is tailored for vehicle surfaces, with a clear understanding of the harsh conditions they encounter. The soap helps release dirt and grime and causes rinse water to sheet off surfaces for faster drying, increasing the ability to achieve the perfect result with quick evaporation.
The filter features a water ion exchange system from the makers of PuR(R) that delivers a de-ionized water rinse to remove minerals and impurities that cause spots. The filter works with any type of fresh water - hard, soft, city or well.
The combination of the soap and filter produces a sparkling spot-free finish with no need to hand dry. Mr. Clean AutoDry is the first at-home carwash to deliver this benefit, saving time and eliminating the potential surface scratching caused by hand drying with towels or chamois, and damage from mineral deposits.
"Carwash technology has finally caught up with automotive technology," said NASCAR racer and commentator Wally Dallenbach, who attended the announcement as driver of the Mr. Clean AutoDry Busch series car. "Mr. Clean has done his homework and his first auto-care product should be a runaway winner."
Eight international patents are pending on the Mr. Clean AutoDry Carwash system.
Procter & Gamble worked with DesignworksUSA, a subsidiary of the BMW Group, in designing the Mr. Clean AutoDry sprayer, which has three separate pathways for soap, plain rinse and AutoDry rinse. As support to P&G's design concepts, DesignworksUSA used its proprietary ergonomics software to help assure that the sprayer was lightweight, had the correct center of gravity, and that the selector knob and on-off switch were easy to use with soapy hands.
The carwash revolution arrives in retail stores in February 2004. Until then, Mr. Clean AutoDry Carwash is available by visiting www.mrcleanautodry.com or calling 1-800-208-0172.
